During Milano Bridal Fashion Week, Pronovias Group, the global luxury leader bridal brand, presents the new 2022 collections to market players of the six brands that make up its portfolio: Pronovias, Nicole Milano, House of St. Patrick, White One, Ladybird and Vera Wang Bride (the latest exclusive new entry to the Group, announced in May 2021, which will be exclusively revealed in September 2022) as well as the Marchesa for Pronovias collection created exclusively by the New York fashion house, and the occasion wear collections The Party Edit and Nicole Moments. In addition, during Bridal Fashion Week, the Group will present its first Vera Wang Bride occasion wear collection as an absolute preview to professionals in the sector.
Pronovias Group dresses the dreams of all brides
Through decades of know-how in the market, the creativity of the best-loved design group in bridal fashion, and highly specialized teams in product innovation and research, the Pronovias Group’s Collections are aimed at all brides, each one unique and looking for a dress that meets her needs in terms of fit, style, and budget, thanks also to the Group’s customization service that guarantees each girl a dress made to her specific needs. The new and exclusive 2022 Collections of the brands, each with their own unmistakable style, will be revealed in the summer of 2021.
The 2022 bridal trends
Each brand of our Group caters to a different woman due to specific characteristics, style and details: there are those who dream of a haute couture creation of Atelier Pronovias or those who fall in love with the glamorous and contemporary vision that they can find in the Pronovias collections, and still yet, the romantic bride who dreams of the elegance and unmistakable Italian charm of Nicole Milano.
The White One collections follow the social trends of young millennials, while brides looking for a wedding dress with specific budget needs will be able to fulfill their dream with the new Ladybird collections. The bride looking for an elegant and refined dress will not fail to fall head over heels for the gowns in the new House of San Patrick collection. And then again, the exclusive Vera Wang Bride collection which became part of the Pronovias Group in May 2021: the enchanting wedding dresses by the international bridal icon become a realizable dream for brides all over the world.
Thus “The new collections redefine, each with its own unique and unmistakable style, a new concept of modernity and trends inspired by fashion. The pandemic has also partially changed the demand and need of brides, who today are closer to a concept of a dress that is “comfortable and spectacular, simple, but with that unmistakable detail.” So from the search for the lightest fabrics, such as silk organza and satin, the innovation of the silhouettes, and the research of the applications and innovative cuts of the necklines, the 2022 dresses are characterized by their perfect fit, because every woman, of any shape and size, must feel unique and at ease wearing her wedding dress.” Alessandra Rinaudo Pronovias Chief Creative Director.